Format 01
Horse Racing
The original. Live odds move on the board between rounds, the field runs, and the room finds out together who backed the winner. The format everything else here grew out of.
See how it runsCorporate Events Reimagined
The room stops watching and starts playing.
Day at the Derby turns a ballroom of seated strangers into one competition everybody is in. Touchscreen kiosks, live results on a screen the size of the wall, and a two hour window that ends with the whole room on its feet.
Built to scale
Convention-scale by design, not by stretching.
The format was built for big rooms from the start. Headcount changes the number of kiosks and the size of the crew, not the shape of the night.
- Guests per program
100 to 2,000+
Guests per program
- Producing corporate events since
1990
Producing corporate events since
- Typical program window
2 hours
Typical program window
- Coast to coast deployment
Nationwide
Coast to coast deployment
How the night runs
Everyone plays every round. Nobody is a spectator.
Day at the Derby transforms any event into a high-energy, shared competition where guests don't just watch, they play. Participants use intuitive touchscreen stations to place selections, follow live results and compete through fast-paced rounds, while broadcast-style visuals, commentary, and leaderboards fill the room. The result is constant conversation, cheering, and connection.
Rounds, not one long game
The night is built from short rounds. A table that arrives late from a general session is still in it, and nobody spends ninety minutes waiting to find out they lost in the first ten.
One board the whole room can see
Live results and standings run on a screen everybody is already facing. Shared stakes are what make a ballroom loud, and a leaderboard is the cheapest way to create them.
Fully Staffed & Turnkey Production
All staffing, equipment and technology components are provided and managed by our team. Portable and fast to install, which is what makes a tight load-in window survivable.
Fast Guest Flow
Kiosks are sized to the headcount so queues never form. A room of two thousand moves through a round in the same shape as a room of two hundred, which is what keeps the energy from stalling between heats.
Nationwide availability
More than three decades of hospitality and event expertise, deployed coast to coast. The crew, the kiosks and the production standard travel together, so a program in Anaheim runs the way a program in Nashville does.
Built for corporate and destination events
- Conventions & Conferences
- Trade Shows & Exhibitions
- Corporate Parties & Celebrations
- Sales Meetings & Kickoffs
- Hospitality Suites
The lineup
Six formats. One production standard.
Pick the one that fits the room and the run of show. They share the same kiosks, the same crew discipline and the same two hour shape, so the choice is about tone rather than logistics.
Format 02
Stock Market Mania
A trading floor built for a ballroom. Guests buy and sell fast against a live leaderboard, and the position they hold when the bell goes is the one that counts.
See how it runs
Format 03
Victory Lane
Head to head racing with real-time results. Short heats, a visible bracket, and a finish that the whole table can watch land at once.
See how it runs
Format 04
The Main Event
Guests predict the punches and score every round. Built for a room that wants something louder than a raffle and shorter than a tournament.
See how it runs
Format 05
Armadillo Racing
A Texas favourite, and the one people talk about in the lobby afterwards. Playful, quick, and completely at home in a room that has been in sessions all day.
See how it runs
Format 06
Custom Branding
Your brand built into the environment rather than stuck on top of it. The branding wall sits behind the engagement zone, so it doubles as the photo backdrop all night.
See the buildCustom Branding
A branded room, not a wall of logos.
In the world of premier destination management, branding is not about placing logos, it is about creating an environment guests step into. Three tiers, placed where guests actually meet them.
Serving events coast to coast
We already know your venue's loading dock.
Dallas is where we are based, not the edge of where we work. These are the markets we run regularly, and the buildings inside them we have already solved.
Las Vegas
The gold benchmark. LVCC and the Strip resorts.
Orlando
Resort-scale execution across the OCCC corridor.
Chicago
McCormick Place specialists.
Nashville
Music City Center and the Gaylord Opryland footprints.
Miami
The MBCC and the waterfront resorts.
Washington DC
Walter E. Washington logistics, red tape included.
Phoenix
The Phoenix Center and Scottsdale's resort landscape.
Houston
George R. Brown and the resort campuses.
Dallas
Home base. KBH Center through to full resort buyouts.
Denver
Expert logistics for the Rockies' biggest builds.
Atlanta
GWCC logistics for Atlanta's largest programs.
Anaheim
The Anaheim Resort district with local precision.
San Diego
The SDCC waterfront and Gaslamp footprints.
San Francisco
Moscone Center and Bay Area corporate programs.
New Orleans
MCCNO logistics and French Quarter functions.
New York City
Zero-fail Javits Center logistics.
Hawaii
Waikiki resorts and incentive programs.
Bahamas
VIP island logistics and custom Derby Day activations.
London
ExCeL London and international corporate programs.
Anywhere else
Elite production and interactive experiences, worldwide.
Running a destination program? See how we work with DMC partners.
Built on integrity
Five commitments, and they are the boring ones on purpose.
Founded in 1990, the company evolved into what is now exclusively Day at the Derby. The format has advanced. The standards behind it have not changed.
- Uncompromising Preparation
- We arrive ready. Equipment updated, systems tested, details handled before doors open. Preparation is not an afterthought, it is the foundation of execution.
- Professional Execution
- Calm leadership, clear communication, disciplined deployment in every venue. Whether it is a major convention center or a destination resort, the team works at production level.
- Investment in Quality
- We reinvest continuously in the kiosks, the software and the presentation systems. No shortcuts and no second-tier equipment.
- Accountability
- If something needs attention it gets corrected immediately, before it becomes your problem. Your reputation is the thing actually on the floor.
- Respect for Every Client
- We serve organizations of every background with professionalism, discretion and inclusiveness.
Before you ask
The questions planners actually open with.
Programs run from around 100 guests up to 2,000 and beyond. The format is built for convention-scale rooms, so the number of touchscreen kiosks and staff scales with the headcount rather than the structure of the event changing.
Our programs typically require a two hour window. That covers the full arc of the rounds, from the first selections through to the final leaderboard, with enough time for guests arriving late from dinner or a general session to still take part.
No. Our structured formats are designed strictly for professional entertainment and social engagement. Guests make picks and follow live results on a leaderboard. It is purely social competition, which is why the format works inside corporate and association programs.
All staffing, equipment and technology components are provided and managed by our team. The system is portable and fast to install. What we need from you is the room, the two hour window and the load-in access, which we work out with your venue and production team ahead of time.
Yes. Custom Branding integrates a brand across the environment, the physical touchpoints and the on-screen presence. The branding wall sits behind the engagement zone so it doubles as the photo backdrop, which means guest photos come out branded without a separate step and repeat.
Nationwide. We regularly work the major convention markets including Las Vegas, Orlando, Chicago, Nashville, Miami, Washington DC, Phoenix, Houston, Dallas, Denver, Atlanta, Anaheim, San Diego, San Francisco and New York City, plus Hawaii, the Bahamas and London.
It can. We coordinate audio cues around race and market breaks so the program and the rest of the room work together rather than competing. Tell us what else is happening in the room and we build the run of show around it.
Ready when your date is
Let's design the night they talk about on the flight home.
Interactive, fully produced and built to hold a room of any size. Tell us about the event and we will tell you honestly whether the format fits it.