The lineup
Seven formats. One production standard.
Every format below runs on the same touchscreen kiosks, the same live leaderboard, and the same fully staffed, turnkey crew. Guests make their picks and selections, results post in real time, and broadcast-style commentary keeps the whole room in it, round after round. Pick the one that fits the room and the run of show. The choice is about tone, not logistics.
100 to 2,000+ guests
The same kiosk system scales from an intimate hospitality suite to a full convention floor. Headcount changes the number of stations, not the shape of the night.
Roughly a two hour window
Built from short rounds rather than one long game, so a typical program runs about two hours from opening pitch to final standings.
Fully staffed and portable
All staffing, equipment and technology are provided and managed by our team. The system is portable and fast to install, built for a tight load-in window.
Every format, in order
Choose the one that fits the room.
Horse Racing
Live odds and cheering crowds every round
The original format, and the one everything else here grew out of. Live odds move on the board between rounds, the field runs, and the whole room finds out together who backed the winner.
See how it runsStock Market Mania®
Trade fast and climb the live leaderboard
A trading floor built for a ballroom. Guests buy and sell fast against a live leaderboard, and the position they hold when the bell goes is the one that counts.
See how it runsVictory Lane®
Head-to-head races with real-time results
Short heats, a visible bracket, and a finish the whole table can watch land at once. Head-to-head racing built to run fast between general sessions.
See how it runsThe Main Event®
Predict the punches and score every round
Guests predict the punches and score every round themselves. Built for a room that wants something louder than a raffle and shorter than a tournament.
See how it runsArmadillo Racing
A playful Texas favorite full of laughs and competition
The one people talk about in the lobby afterward. Playful, quick, and completely at home in a room that has been in sessions all day.
See how it runsCustom Branding
Your brand built into the environment, not stuck on top of it
The branding wall sits directly behind the engagement zone, so it frames candid moments and winner photos without a separate step and repeat. Every guest photo comes out branded.
See how it runsDMC Partners
Convention-scale infrastructure. Operational discipline. Nationwide deployment.
Built to slot into a destination management company's own program without friction. Convention-scale infrastructure and operational discipline, deployed in whichever city the client's event lands in.
See how it runsWhere these run
Conventions, trade shows and destination programs.
All seven formats are produced for conventions and conferences, trade shows and exhibitions, corporate parties and celebrations, sales meetings and kickoffs, and hospitality suites, nationwide from our Dallas base.
Producing a destination program through a DMC? See how we work with DMC partners.
Ready when your date is
Tell us the room, the headcount and the date.
That is enough for a real answer on which format fits your run of show.